VetStrategy, a leading veterinary service provider in Canada, announced today that its CEO, Orin Litman, will be transitioning to a new role as Founder and Chairman after 17 years of successful leadership of the business. In this newly created role, Orin will focus full-time on identifying new growth opportunities and fostering institutional and industry association relationships for VetStrategy. 

To take the helm as CEO, the company welcomes David Murphy, an experienced leader in Canadian healthcare. David was most recently President and CEO of CareRx Corporation, Canada’s leading pharmacy service provider for seniors’ housing and other care communities. Prior to this, he was President of Cardinal Health’s Canadian business and the President of Stryker Corporation’s Canadian and Latin American divisions. He has a strong track record of improving quality, financial performance, and leadership. 


David Murphy said: “I’m delighted to join VetStrategy as CEO and look forward to working with Orin and the entire team to build on the company’s impressive track record of providing exceptional pet care services in Canada. I am excited about the opportunities ahead and am committed to supporting our amazing people as they deliver the highest level of service to customers and care to their beloved pets, in line with our purpose of Healthy Animals, Happy Owners.” 

Orin Litman said: “I am excited to take on the Founder and Chairman role, enabling me to focus on future opportunities for VetStrategy, increasing the positive impact we have within the Canadian veterinary community, and supporting the vital part our industry plays for our society and economy. I look forward to working with David and to continuing to support the team.” 

The transition to a new CEO is in line with VetStrategy’s overall growth strategy and investment plans. The company is committed to continuing to evolve its leadership team to capitalize on growth opportunities and increase its positive industry influence in Canada, while continuing to offer the exceptional levels of care and service for which it is renowned. 

About VetStrategy

VetStrategy is a leading veterinary service provider in Canada, part of the IVC Evidensia group, offering a range of high-quality pet care services across the country. With a commitment to exceptional care and service, VetStrategy is dedicated to helping pets live healthy, happy lives. For more information, please visit 

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