Executive Leadership Team

Orin Litman - VetStrategy CEO
Orin Litman
Chief Executive Officer

orin@vetstrategy.com

Orin is a co-founder of VetStrategy and, over many years, has led the company’s growth through his guiding beliefs of patient care, client service, and support for our teams.

Prior to becoming involved in the veterinary industry, Orin worked with Katz Group Canada (Rexall, PharmaPlus, Medicine Shoppe) where he was involved in franchising, acquisitions, real-estate, and development. Orin was also a founding member of the LEADER Entrepreneurship Program and has been involved in management consulting where he has focused on alternative energy and professional sports.

Orin holds an MBA from the Richard Ivey School of Business.

Jason Christie - VetStrategy Chief Operating Officer
Jason Christie
Chief Operating Officer

jason@vetstrategy.com

Jason began his career as a management consultant and specialized in operations management and corporate strategy.

He was an original partner in the early stages of VetStrategy and has been engaged with the company in a variety of capacities as it has grown to be a leader in the Canadian veterinary marketplace. Most recently, Jason was an executive at CIBC leading operational teams and strategy development in a cross-Canada retail environment.

Jason holds an MBA from the Richard Ivey School of Business.

Steve Quon - VetStrategy Chief Financial Officer
Steve Quon
Chief Financial Officer

steve@vetstrategy.com

Steve joined VetStrategy in 2016 as Chief Financial Officer. A Chartered Professional Accountant, Steve has spent his 20 year career in the area of finance, corporate development, and mergers and acquisitions.

Prior to joining VetStrategy, Steve spent 8 years as Vice President of Corporate Development for Maxxam Analytics, where he was responsible for executing on the company’s North American acquisition strategy and was one of the senior executives who oversaw the eventual sale of the business to Bureau Veritas S.A.

Maura Richardson - VetStrategy Chief People Officer
Maura Richardson
Chief People Officer

maura@vetstrategy.com

Maura joined VetStrategy in 2018 as Chief People Officer. As a Senior HR, organizational design, change and talent management leader, she is known for creating strategy and driving execution for some of the world’s most recognized retail and consumer packaged goods brands. Maura has served in a variety of HR leadership roles both within the United States and Canada. Prior to joining VetStrategy, Maura was leading the Canadian HR team for a large scale global retail organization.

With a CHRE designation, Maura builds strong partnerships across the organization as a brand champion and supports strong culture building initiatives, enhancing talent attraction, engagement, and retention.

Dr. Michelle Cutler - VetStrategy National Medical Director
Dr. Michelle Cutler
National Medical Director

drcutler@vetstrategy.com

Michelle graduated from the Ontario Veterinary College in 2000. After graduation, she practiced in a small animal hospital in the greater Toronto area until becoming National Medical Director for VetStrategy in 2014. As Medical Director, Michelle coordinates continuing education programs, interacts with industry partners to introduce new products and services to our clinics, and provides medical opinions when needed.

Michelle has a special interest in canine rehabilitation and veterinary acupuncture. She lives in Toronto with her husband Orin, their 3 boys and 2 dogs. When not working, you can find Michelle eating chocolate, walking the dogs and chasing after the kids!

Lisa MacIntyre-Smith - VetStrategy Executive VP, Business Development
Lisa MacIntyre-Smith
Executive VP, Business Development

lisa@vetstrategy.com

Lisa has been working in business development for over 18 years and, with her team, leads the formation of new business partnerships. When asked what Lisa likes most about her role, the answer is always the same, “meeting people, hearing their stories and knowing I can help.”

Throughout her career in the veterinary industry, she has facilitated succession plan transitions for over 80 clinics across Canada. Recognized by her partners as a genuine advocate for their success, she builds bridges and encourages fruitful communication: “Even with all of the modern technology available, I still prefer meeting people in person. Maybe it’s the East Coast in me.” Originally from PEI, she lives in Halifax with her husband, their two children and two whimsical cats.