VetStrategy Announces New Chief Operating Officer

Ross McKay (left) with Victor Rocca (right)

October 1, 2018  |  Woodbridge, ON

In 2012, Ross McKay joined VetStrategy as Chief Operating Office and partner. Since then, VetStrategy has undergone a tremendous amount of growth, reaching a network of over 90 clinics and hospitals across Canada. While adding talent, structure, and cadence, Ross has been instrumental in maintaining the organization’s culture.

Although Ross has decided to retire, he will remain an active board member and will continue as a partner in VetStrategy.

To fill this important role, Victor Rocca has been appointed as VetStrategy’s new Chief Operating Officer. Victor and Ross have been working closely to ensure a smooth transition. Victor is a Chartered Accountant who has held several senior leadership roles in operations, finance, and real estate development across multiple organizations including McDonald’s, Canadian Tire, and Sears. As a strategic and experienced leader, he is also a strong advocate of the importance of giving back to the community. Victor currently sits on the Board of Directors of Ronald McDonald House Charities Toronto.