Our Story

Our Story


In 2005, VetStrategy co-founder Orin Litman was working for Katz Group Canada helping to expand their pharmacy presence across Canada. He and co-founder Jon Shell, dreamed of doing something entrepreneurial. Together they made a pact that whatever they decided to do was going to be in an industry where people were passionate about what they did every day.

Orin had always had his eye on the veterinary industry. He’s a pet lover, his wife (Dr. Michelle Cutler) is a veterinarian, and Dr. Cutler’s employer at the time (Dr. Bernie Caplan) had always encouraged Orin to get involved in the industry. Dr. Caplan felt that Orin’s experience with Katz Group would lend itself well to the veterinary field.

Orin and Jon decided to take leaps of faith, leave their jobs, and work with Dr. Cutler and Dr. Caplan to pursue opportunities in the veterinary field. In February 2006, Dr. Cutler purchased McLean Animal Hospital from Don McLean and Bill Hanson, and Orin and Jon went to work managing the practice. Since that time, Orin, Dr. Cutler, and their growing team have developed and refined a model for operating animal hospitals. In 2012, Jon moved to Australia with his family, but remains on our Board. In that same year, Ross McKay joined the organization as a partner and Chief Operating Officer. Since joining us, Ross has helped us refine the organizational approach to manage veterinary practices.

Our approach (“What We Do”) blends modern management techniques, a belief in the extraordinary capability of veterinary clinic staff, and our insistence that our highly skilled veterinarians are free to practice responsible veterinary medicine.




In 2005, VetStrategy co-founder Orin Litman was working for Katz Group Canada helping to expand their pharmacy presence across Canada. He and co-founder Jon Shell, dreamed of doing something entrepreneurial. Together they made a pact that whatever they decided to do was going to be in an industry where people were passionate about what they did every day.

Orin had always had his eye on the veterinary industry. He’s a pet lover, his wife (Dr. Michelle Cutler) is a veterinarian, and Dr. Cutler’s employer at the time (Dr. Bernie Caplan) had always encouraged Orin to get involved in the industry. Dr. Caplan felt that Orin’s experience with Katz Group would lend itself well to the veterinary field.

Orin decided to take a leap of faith, leave his job, and work with Dr. Cutler and Dr. Caplan to pursue opportunities in the veterinary field. In February 2006, Dr. Cutler purchased McLean Animal Hospital from Don McLean and Bill Hanson, and Orin went to work managing the practice. Co-founder Jon Shell followed shortly afterwards.

Since that time, Orin, Dr. Cutler, and their growing team have developed and refined a model for operating animal hospitals.  In 2012, Ross McKay joined the organization as a partner and Chief Operating Officer.  Since joining us, Ross has helped us refine the organizational approach to manage veterinary practices.

Our approach (“What We Do”) blends modern management techniques, a belief in the extraordinary capability of veterinary clinic staff, and our insistence that our highly skilled veterinarians are free to practice responsible veterinary medicine.